What Is Fashion Merchandising?

Published: 04th May 2010
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If you keep up with the fashion industry, you may pride yourself on being able to recognize dozens of fashion designers. However, can you name even a single merchandiser? Because merchandisers work behind the scenes, it is sometimes difficult to understand how large of a role they play in the fashion world.

For example, merchandisers, not designers, are the ones who usually determine which new fashions will be produced and eventually become popular. They are the ones who make most of a retail outlet?s purchasing, advertising and financial decisions. And, by simply laying out their stores, merchandisers affect your purchasing decisions on a daily basis.

So what exactly is fashion merchandising? Fashion merchandising is a term that covers a broad range of duties to include:

* Purchasing

One of the most common decisions merchandisers make is which products they should sell in their stores. Purchasing can be tricky, because if a merchandiser takes a chance on a product that none of his customers end up buying, he'll have to slash prices to move that unwanted merchandise. To make as much profit as possible, merchandisers must analyze data from a number of sources and accurately predict what consumers will want months down the road.

* Display

Once merchandisers purchase their products, they must display them in a way that attracts attention from consumers. One of the most common fashion merchandising display tricks, for example, is moving the sales section to the back of the store. By doing this, merchandisers make consumers walk past all the attractive new merchandise to get to the deals.

* Marketing

Marketing plays a huge part in merchandising. Some examples of marketing that merchandisers must consider are in-store promotions, print advertisements, social media, price setting, magazine articles and fashion shows. Merchandisers must have excellent communication skills and use the latest promotional techniques to get the most out of their marketing.

The most basic definition of fashion merchandising is the process of getting fashion from the designer to the consumer. If you have a flair for creativity and knack for business, merchandising management may be the perfect way for you to break into the fashion industry.

This article is presented by IADT - Schaumburg. Contact us today if you are interested in designing a rewarding career for yourself through one of our innovative and industry-current degree programs.

IADT - Schaumburg does not guarantee employment or salary. All trademarks are property of their respective owners.

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